What is a Customer Touchpoint and How to Optimize It?

A customer touchpoint, or brand contact point, is any time a customer interacts with a company. The interaction can be physical, such as from an encounter at a brick-and-mortar location, or be non-physical, such as through social media.   Customer touchpoints are the deciding factor for your target…


KPIs that Matter to Consultants

As a consultant, are you gauging performance with KPIs that matter?  KPIs, called Key Performance Indicators, are important tools that use both metrics and targets to track how your business is performing. They are related to your company’s strategic goals, such as increasing sales, decreasing…


How Does Technology Help Increase Efficiency for Consultants?

Investing in new technology can be a big investment for consultants, but the long-term benefits can help change the way your firm or individual consultancy works by increasing your competitiveness, customer management and improving your efficiency.  Keeping up with the hundreds of different…


What Do You Know About Company Performance?

Company performance is key for business success and reaching defined short-term and long-term goals. It’s a vital part of monitoring for growth and progress. As a consultant, knowing your performance is essential to protect your business against any financial and operational issues.   Is your…


Which Consulting Model Is the Best Model For You?

The industry of Consulting has been around for thousands of years. In the 1890’s consulting companies emerged as firms launched by university professors. These firms typical specialized in the area of expertise that the professor was in.  In 1914, Booz Allen Hamilton launched a consulting firm that…