Does Your Client's Company Performance Reflect their Goals?

A successful company sets goals that mirror their vision, purpose, and mission, and their performance should reflect their goals.  

When the company’s goals are aligned with the overall vision, purpose, and mission, the company can make the most impact. Additionally, company performance is built and sustained by the goals that are set. 

While many companies focus on setting performance goals, if the performance does not reflect the goals, it could affect the future growth and prosperity of the company.  

So, how do you and your client know when performance is reflecting their goals? 

Know what the company is capable of. 

To understand the full extent of how your client’s company performance should reflect their goals, you and your client must be able to make sense of how all areas of the business are interconnected and capable of meeting expectations. In other words, is the business ready to hit certain growth targets? 

First, assist your client in reviewing the company’s mission statement and strategic plan to identify key priorities and objectives. Then break down those objectives into specific, measurable goals that can be assigned to individual employees, teams, or departments.  

Recognize that peak performance is influenced by many factors including new recruitment, training, equipment, financials, technology, economics, etc. For example, it is critical to consider how recruiting goals of qualified talent will impact customer service goals, which impact productivity goals, which impact revenue goals, and so forth.  

If one area of your client’s business is not ready or capable of meeting targets, it can prevent other areas of the business from meeting their targets. This can affect the entire company. 

Take a moment to understand that your client’s business has limitations just like any other company. Some things they can control and others they cannot. Those things that can be controlled might require a shift in company resources, such as adjustments to overhead costs, to align the company’s performance with the goals. For those things that cannot be controlled, encourage your client to be flexible until the company can acquire the resources needed or has more time to adjust to the shift. 

Ensure everyone is working toward the same collective goals. 

For the company to be successful, it is important that the shareholders, management, and employees work toward the same collective goals. For example, while every employee should have their own individual performance goals, they must also be aware of how their performance is a pivotal part of the overall performance of the company. Their goals directly impact the company’s goals. 

Your client and their leadership team must clearly and concisely communicate the objectives, goals, and strategies to ensure that shareholders, management, employees and clients are all on the same page. It is only when everyone is fully aware of the company’s objectives, goals, and strategies that they can provide the best contributions toward the success of the company.  

Gauge how effective improvement efforts are on the company. 

The purpose of gauging the company’s performance is to determine what is being done well and where improvements can be made. Gauging how well the business is performing, in addition to how effective improvement efforts are over time, is essential for you and your client to know whether their company’s performance reflects their goals.  

This involves regularly checking the progress towards these goals and adjusting them as needed to ensure they remain relevant and aligned with the company’s objectives. Some main areas to monitor might include productivity, finances, sales, industry benchmarks, customer satisfaction, and employee feedback. Additionally, your client will want to analyze year-to-year performance carefully. 

While you might be focused on identifying problem areas that are underperforming, it is also important to remind your client to celebrate progress and successes along the way. 

Gauging company performance to reflect goals can be a daunting task. To ensure your company’s performance reflects the goals, it is critical that you and your client learn to use different indicators. The Profit Enhancer Analysis provides consultants with the tools needed to monitor relevant indicators to effectively grow a successful business. Contact us to learn more.