5 Ways to Address a Performance Gap in a Team

A performance gap can negatively influence the productivity of your client’s team and affect the success of their organization. As their consultant, identifying performance gaps and addressing them quickly are essential to getting them the results they anticipate in their business.  

In general, performance gaps are often related to leadership, direct skills gaps, or lack of motivation. While identifying individual performance gaps in a team can be challenging, there are ways to address the overall performance of a company to maintain smooth running operations and keep the business healthy and thriving. 

Consulting Your Client on a Performance Gap

Here are 5 ways to help your client address performance gaps:

Effective communication 

Effective communication is paramount to team performance. If leaders in an organization are not effectively communicating clear performance targets, the teams will not have a clear understanding of what their performance goals are. Without a clear understanding, it will be difficult for them to meet expectations. 

To overcome communication problems and reduce the potential for performance gaps, recommend your client and the leadership team get training on effective communication that includes setting baseline standards and policies for company communication. Additionally, encourage positive, open communication practices as part of the company culture. 

Leadership development 

It is important that your client develops good leadership within their organization. A big problem that can occur in performance is when a high performer is promoted from a technical role to a leadership role without leadership development in place. The high performer is good at doing the work but does not know how to lead. This can cause them to micromanage, do the work themselves, and ultimately demotivate the team. 

To perform effectively, your client needs to provide clear support and guidance to their team. A good recommendation to address this area would be for your client and their leadership team to participate in a formal leadership development program. 

Skills training 

Spotting missing skills in the team can be difficult. New technology could be problematic for senior leadership who were very good at doing their job previously but have a difficult time shifting to new skills. Even with appropriate training, it could take them longer to grasp new concepts and cause them to underperform.  

On the other hand, new employees can be trained in certain skills, but will have a learning curve that only experience can provide. What can make performance gaps even more difficult to catch is when a problem arises from in-house training. For example, one leader may learn a “bad habit” from another leader. 

To address skill deficiencies, your client’s team needs to be able to reach the performance goals your client sets for them. They need to have the right skills sets, training, knowledge and experience to perform their duties.  

While investing in good training is essential, encouraging your client to have regular group leadership workshops can help give them consistent training to do their jobs the way they want them to do it, with the skills they need. 

Workplace culture and environment 

An important aspect of gap performance management is creating a high-performance culture that supports growth and improvement. This environment empowers the team with clear values and attainable goals, keeps them motivated, and gives them the resources, knowledge, and support needed to achieve those goals. 

It is essential to highlight positive performance experiences so the team can become motivated and engaged. A good way to do this is for your client to arrange regular meetings with their team to reinforce best practices and encourage good habits. 

Competency frameworks 

Having a structured approach can effectively close gaps in performance. Helping the team get the training and development to close the skills gap puts your client’s company on track for success. Competency frameworks further increase a company’s potential to perform its best by creating a foundation to assess and monitor productivity. This comes down to conducting regular performance gap analysis that allows your client to recognize what good performance looks like as opposed to only looking at skills and development. 

Competent performance is essential to the success of your client’s business. The sooner performance gaps are addressed, the better. The Profit Enhancer Analysis can help you gather and analyze the appropriate data about your client’s company performance, so you can review how their company is performing in different areas over time.

Why Analyzing Algorithms are Important for Strategic Planning and Growth

Algorithms are important for strategic planning and growth strategy for business. They help you to understand factors that will affect a company’s ability to fulfil its mission. In addition, they help you to understand bigger problems that your clients and their teams face. But to truly benefit from algorithms, you want more than the answers they provide. You also want to analyze how that data is processed. 

Understanding algorithms

Before looking at how analyzing algorithms is important for strategic planning and growth, first consider the importance of using algorithms in strategic planning and setting appropriate goals for growth. They are a part of business intelligence that can impact everything that affects a company. 

When you work with your clients on strategic planning, you guide them in defining their business’ direction and outlining a path to move the organization forward. This includes capturing the organization’s mission and core principles, while envisioning how to fulfil these ideals. 

To develop the strategic plan, clarity is necessary to predict expectations and understand real problems that will need to be overcome should they arise. Algorithms provide a key part in identifying real problems to address and understanding them thoroughly to optimize the company’s growth. 

Algorithms are a method used to process copious amounts of data to solve problems. They help us look at the data collected in real-time that would not otherwise have been able to be reviewed and evaluated because of its enormity. 

A problem that occurs when you only look at the results of the algorithms but do not analyze them is that business is limited. It is like a mathematical or science solution. You understand the result better when you understand the methodology that helped you reach that result.  

Why analysis of algorithms is important?

With a fuller understanding by analyzing algorithms, you can get a better plan and build solutions to some of your business’ biggest challenges. 

Understand that algorithms remove factors that influence results, such as behaviors. The influences create more complexity in interpreting the results, so when you know how those results were obtained without the influencers, it gives more clarity. 

Recognize that algorithms are not perfect. They are approximations based on the algorithmic method. Even so, it is data that can be turned into action and help improve areas of your business, such as customer service. By analyzing different algorithms, you can compare them to determine the best one for your purpose. 

The Profit Enhancer Analysis is an algorithm. When you share the results with your clients, the results have more meaning for both you and your clients because of your understanding of the consulting process – the analysis. This gives you both the ability to analyze what is going on in the business so they can improve their strategic planning and increase long-term growth. In other words, you can accelerate business growth at a higher speed and scale for the sustainability of the company. 

How Strategic Training is an Essential Part of Developing Strategy

As we continue to experience massive changes in business across the nation and the world, we can no longer afford to work with our clients on strategic development without including strategic training at every step of the way.  

Often, we might think of training for employees as defined by the plan that is being developed. But providing strategic training during all stages of the strategic planning process is advantageous. It can be a game changer at every stage and for everyone because it helps bring forth innovative ideas and improves our understanding of how the company can pivot when necessary. 

Strategic planning is a process. Learning the process will help your client and their team maximize the resources of their business. As corporate leaders, they need to be able to effectively formulate skills to achieve business goals and improve productivity.  

As a consultant, you want the group you are consulting to be able to provide input and decide on solutions. Getting them to the point of developing a strategic plan and making decisions on strategy is part of your success.  

To do this, strategic training is essential, so they understand the process and can keep up with the process during the development and implementation.  

Finding the Balance between Strategic Training and Strategic Planning

The role you play as a consultant is the leader through the process. Your client and their team bring the problem-solving framework and expertise of their business to you. In turn, you are a key driver in helping them get to a resolution efficiently and effectively. 

It is important that you clarify it is not your role to just show up to answer their problems. At the same time, you do not want to spend all your time training on the process. Therefore, get clear on what training is necessary and additional training that can be game changing. 

One of the simplest reasons for strategic training is to reinforce basic concepts to get the process moving and bring the team focus. However, there are many key factors to consider: 

All training and development activities should always help to accomplish organizational goals. You want to quickly align the team with the organizational goals, while helping them to see how different management and department goals should support the overall company. 

Training should tie individual learning needs to business results. While improving performance should always be top of mind, go deeper by giving them a better sense of purpose and ensuring that job roles and everyday work are driving business success. 

Acknowledge whether training can address the most important performance issues. Reduce the tendency to depend on training alone for performance. Develop the mindset about what impact the company wants to make and how that connects with the company culture.  

Supporting Your Clients with Strategic Training

When consulting, you want to find a balance between training and planning. While you help your client and their team make strategic development decisions, you do not want to spend unnecessary time and resources relaying key concepts. Instead, your time is better spent working on strategic development.  

Sometimes it is more efficient and effective to refer your clients to great training resources in the strategic planning process. We recommend you consider IBC Academy, which offers online training resources such as The Strategic Planning Toolkit and 7 Strategies of Highly Effective Branding courses. These courses can get your clients and their team prepared to go deep into your sessions, so you do not have to waste time teaching them about the concepts and process.  

The courses provide strategic planning knowledge and skills for leaders and managers at all levels. They are ideal for your clients to get prepared with the planning and implementation of a strategic plan with online courses that are self-paced, so they can absorb the concepts.

When you use the Profit Enhancer Analysis to track your progress in developing strategy with your client, you will be amazed at how the results are improved when your client and their team are engaged in strategic training at the IBC Academy.

Benchmarking Analysis and Why It is Important for Consultants

Benchmarking analysis is an invaluable tool for consultants to help their clients improve performance. It is a process for comparing a brand against another brand across a variety of measurable metrics. 

Benchmarking involves comparing current data to historical data. Specifically, performance benchmarking focuses on product and service quality, features, price, speed, reliability, design, and customer satisfaction.  

The information obtained from benchmarking gives valuable knowledge for growth that can put your client ahead of their competition and rank them as a leader in their industry. Understanding the information and sharing it with your clients is a key advantage to achieving results.  Software such as The Profit Enhancer Analysis is valuable tool to support daily customer management. 

To understand how to use this knowledge, it is helpful to first understand why you should do benchmark analysis. 

4 Reasons Why Benchmark Analysis is Important

Identify gaps in performance.

Sometimes your client might want to focus on an area that has their attention without recognizing a gap has formed. Gaps are identified by comparing data to ideal metrics to maintain optimal growth. By helping them refocus on gaps that can improve their performance, you can significantly affect your results as a consultant.  

Boost the strength of a brand.

Your client’s brand is what brings customers and helps their customers’ decisions to buy. Features that factor into the strength of a brand include quality, proposition, customer service, innovation, etc. Understanding the right blend of features to create a strong brand is critical for strategic planning to find and attract the right clients. Benchmark analysis provides the standard to use in providing these features, so you can help your client know how well they are doing and what they can do to increase the strength of their brand. 

Increase competitive value.

Benchmark analysis can help your client know how successful their performance is in their market and whether they perform tasks better than their competitors do. For example, they might think they are doing good with their customer service. However, when they look at customer satisfaction scores, they might score significantly below competitors and have room to improve. In other words, it can help your client be more open to ways to outperform competition. 

Improve communication with your clients and their teams.  

Many companies report on performance benchmarks and fail to communicate the information. But when they do benchmark analysis and effectively communicate the results with their teams, this can significantly increase their ability to catch problems early and reduce costly decisions that can do irreparable harm to their growth. Additionally, effectively communicating benchmark analysis can help your clients and their teams become more open to innovative ideas and forms of improvement. 

Do you think you would benefit from being able to provide your clients with an easy and effective benchmark analysis? The Profit Enhancer Analysis is designed to capture data quickly during a session with your clients that is then immediately analyzed and interpreted for benchmarking purposes. Contact us about scheduling a demonstration. 

How Do You Know If a Client is Right for You?

The right client is the one who you can provide the results they seek. They are the ones who understand the purpose of your time together is to focus on their goals and objectives, and thoughtfully accept solutions. 

Maybe this is the right client in theory, but when you are prospecting, it can be difficult to know if the prospect you meet is right for your consulting services. You might be tempted to accept every new prospect that comes your way, even if they are not always the best fit.  

Before accepting a new client, here are a few questions you might want to ask yourself.  

How will your time be spent?

Think about how much time you have available to give this new prospect and what they expect of your time. Some clients are very demanding. They seem overwhelmed by little things that typically delay achieving results. Your success as their consultant relies on you providing results. Therefore, it is essential that you both commit to spending your time together to focus on getting the results they want.  

Does your service match their needs?

It is important that the prospect is a match for what you are offering. Besides being appropriate for your niche, your ideal client should be in a certain development stage of their business that matches your skills, expertise and services. If they are not, consider what it would take to get them to that point and whether their unmatched needs would dilute your value and retainer fees.  

Other prospects might seem demanding because their needs require different skills and specialties that will overtly challenge you, even if they are in your niche. Therefore, you must clearly understand the results they want and feel comfortable that you can help them achieve the results. 

Do you feel they are the right client? 

Sometimes, the best gauge of a prospect is by your level of excitement. Your instinct is a good indicator of whether you feel you are working with the right client. For example, you must consider time commitment and how you will be treated. You want the easiest client, yet you should be realistic that not all clients are going to be easy to work with. A challenge is one thing that you can accept, even be excited about. But that does not mean you want to work with someone who is disrespectful and demanding.  

Be aware of red flags that indicate added stress, such as contacting you past normal business hours, expecting special attention, scope creeping and telling you how to do your job. It is important that you can establish clear boundaries and mutual respect.  As a consultant you work with your client not for your client. Make sure this distinction is clear.

Have a vetting process.

It is critical that you vet clients before you accept them. Your reputation is at stake. So, is your peace of mind.

Once you verify that they are a match for your services and company, you will need a basic understanding of their business and insight into their personality. Consider what you need to learn upfront and meet with them to review the process and share your principles and expectations for a healthy working relationship.  

You are going to spend a lot of time and energy understanding their business, so they must be worth it. In addition, your results are largely based on creating improvement, so they must be willing to change to improve.  

You want to be able to visualize your working together long-term and you will need shared principles up front.  

Finding the right client is easier with the Profit Enhancer Analysis. We have developed a tool that helps evaluate whether your prospect is ideal based on a set of standard assessments and algorithms. These standards help determine if they have the mindset to change and are a match for your company. Subscribe to the Profit Enhancer Analysis today to experience the power of prospecting with precision.

What is a Customer Touchpoint and How to Optimize It?

A customer touchpoint, or brand contact point, is any time a customer interacts with a company. The interaction can be physical, such as from an encounter at a brick-and-mortar location, or be non-physical, such as through social media.  

Customer touchpoints are the deciding factor for your target audience along their journey from discovering your brand to becoming a loyal client. They cover the lifecycle of your clients’ journey, occurring before, during and even after the buying experience. They affect buying decisions and perceptions of your brand at each encounter. 

Optimizing customer touchpoints increases your client’s experience. To optimize your touchpoints, look for ways to help your business improve relationships with existing and potential clients so that you can strengthen the way they feel about your brand, business, product, service, etc. 

Here are 3 tips on how to optimize customer touchpoints: 

Review your client’s journey at every stage.  

Your client’s experience goes from the moment they need a product or service to the moment they fulfill that need. Whether it is scheduling consulting services or purchasing a book or training course, you want to make their experience the best possible. 

A journey map of the client’s experience breaks these moments into different stages of your clients’ journey by mapping a series of touchpoints. Consider the steps they must take as they think about what they need and search for the solution to that need. Whether they are searching on your website, sorting through product and service options, scheduling a meeting, or wanting to learn more about your services, you want to make the most positive impression.  

Create a great first impression.

We have all heard how important first impressions are, so this is a critical moment in creating the best possible experience. First impressions occur during the pre-purchasing stage of a client’s journey. Factors that influence this stage include ways your client might find out about you and your company. To enhance this experience, think about how you can improve your brand strategy, including identity and awareness. Think about how your clients perceive your brand value. You want to look for indicators that start brand loyalty. 

First impressions are often made through word of mouth. Although you cannot control word of mouth, you can influence it. Ask for referrals and positive testimonials. Create a challenge that has people sharing good things about how your consulting services have helped them. This is a great stage for creative marketing. 

Enhance the touchpoint experience.

The purchasing touchpoint is another important stage in your clients’ journey. Evaluate how your clients are making a purchase. They might visit your website, browse for products, sign up for a webinar, enter payment details, and so forth. The best experience for this process should be smooth and easy. 

To enhance this process, look at the ease of navigating your website, the convenience of scheduling options, customer service, and quality of presentation. These are just a few things that factor into the buying experience, and you want to make that experience amazing to stand out as the company they do business with repeatedly. 

The Profit Enhancer Analysis is a good tool for evaluating the efficiency in your customer touchpoints. Learn more about how communicating the plan of action and progress of service using real time methods can help you improve your customer experience and retention.  

KPIs that Matter to Consultants

As a consultant, are you gauging performance with KPIs that matter? 

KPIs, called Key Performance Indicators, are important tools that use both metrics and targets to track how your business is performing. They are related to your company’s strategic goals, such as increasing sales, decreasing costs, improving customer satisfaction, and decreasing unbillable time.  

6 KPIs that matter


Understanding the amount of money that you are making and where it is coming from is crucial for a healthy business. You are in business to be profitable and that requires understanding what money you are making in sales as well as what you are losing. If you have different market sectors that your sales come from, you want to know which sectors are doing better than others and how well they are growing over time. Additionally, other questions to analyze are: How stable is the revenue and how much of it is recurring? Who are your key customers? What is the proportion of sales per customer? Are there fluctuations in your revenue by season? 

Customer Acquisition

Revenue is important, but an over-reliance on it can lead to an unstable and incomplete view of your company. In addition to asking yourself where your money is coming from, you want to work on improving your sales process by monitoring it and adjusting it. How effective is your sales process for growing leads? How many are you converting into customers and how much money are you spending on retention and conversion? 

Operating Cash Flow

You have probably heard the phrase that “Cash is King”, but did you know that “Cash flow is Queen”? Do you have enough available cash to operate and grow your business? If something were to happen that stopped your revenue stream, such as what we saw with many businesses during the 2020 pandemic, how much time would you have until you ran out of money?  

Managing cash flow is just as important as generating revenue. Other questions to help you understand cash flow include: How old is your Day Sales Outstanding rate? Are customers paying on time? Are they consistent in their payments?  

Customer Satisfaction 

Particularly look at loyalty and churn rate. Every company should anticipate some customer turnover but understanding the churn rate helps signal a change in buying habits, customer service issues and other problems. Understanding your customer engagement is also a signal of how satisfied they are, as well as help verify long-term success. Ask questions like, are they showing up and providing repetitive business?  

Human Capital

Historically, the KPIs for human capital for consultants and other service-oriented companies have focused on how productive employees are planned to be and the ability to schedule and actively manage all projects and resources. With the growing concern about the Great Resignation, the KPIs for hiring and retaining staff have been placed front and center in many companies.   


As a consultant, you probably rely on technology and security continues to be a top concern in many companies. How reliable is it? What is the condition of your technology and are you able to maintain it? What would happen if you had a problem with technology and it was not available, or if you lost data? Do you have a backup of what you need? How long could you continue to work easily and smoothly without technology? 

Every KPI should be designed to improve the overall success of the company. Since they are unique to every business, you must look at your own unique situation and problems.  

The Profit Enhancer Analysis evaluates these key areas of a business and positions you as a consultant to better support and guide your clients. Use the Profit Enhancer Analysis to guide the KPI conversation and develop growth goals for your clients. 

How Does Technology Help Increase Efficiency for Consultants?

Investing in new technology can be a big investment for consultants, but the long-term benefits can help change the way your firm or individual consultancy works by increasing your competitiveness, customer management and improving your efficiency. 

Keeping up with the hundreds of different technologies available to help you become more efficient can be difficult. ln addition, you will need resources for adapting to new technology. The adaptation process can require a significant up-front investment for education, training, software, licenses, equipment, implementation, maintenance and updates. But, having the right technology long-term can offer incredible growth opportunities that boost your bottom line. 

5 ways technology like the Profit Enhancer Analysis increases competitiveness and improves efficiency 

Enables collaboration between teams  

Technology can make it easier for everyone involved on a project to collaborate more quickly and effectively. Collecting information through online software and mobile apps and sharing it in real-time with others can allow them to ask questions and provide input before the project wraps up. Think about the benefits of collaborating with CRMs, bid management software, online plan rooms and virtual meeting platforms.  The Profit Enhancer Analysis is a cloud based predictive model software that offers these same features. 

Make more timely and informed decisions

With assessments, processes, modeling, and other artificial intelligence, consultants can review the data as soon as it is entered and use it immediately to predict different scenarios that help evaluate factors such as customer communication, planning, costs and time. Informed decisions can be made quicker while also helping to keep projects within set budgets and on time. 

Decreases downtime and errors

Technological advances can help increase real-time communication and connectivity with employees, clients, shareholders and others to help decrease downtime and errors. Automation and electronic recordings help reduce errors, improve accuracy and cut processing costs since paper is eliminated. A good example is a software for tracking employee hours. As a consultant, time is money. Being able to track billable hours in real time streamlines the process, decreasing the errors and inefficiencies involved in paper-based record keeping while improving the bottom line. 

Simplifies and automates the capturing process

Having technology that simplifies and automates the information-capturing process stores the data in the cloud, making it readily available for multiple reports while meeting document and compliance standards. The tedious process of extracting and reformatting data can also be eliminated depending on the software capabilities so only the information needed is accessed for easier approval.  The Profit Enhancer Analysis provides this ability to consultant firms.  Having the ability to capture and record client information and then making it readily available in real-time from any device completely supports the client management process.

Increases employee and client engagement

When employees no longer need to spend time manually gathering data, sending and separating what data goes to whom in what format, they can focus on their work. Additionally, when information is transmitted quicker and more seamlessly to clients for review or approval there is a decrease in wait times and other unnecessary delays. The increased engagement improves productivity across the entire spectrum of the company. 

As more new technologies emerge in the consulting industry, it is important to understand which technologies can make the best impact for your business. Start with an evaluation of your current systems against your requirements and processes. Through this evaluation and research company leaders will have understanding about what needs adjustment and which options would best help solve the company’s biggest challenges. 

If you discover that your company needs better automation, communication, engagement, systemization and streamlining explore how the Profit Enhancer Analysis can support your consulting business. 

Are You Setting the Right Performance Goals?

Setting performance goals is a common practice in most organizations. These goals relate to areas such as accountability, productivity, motivation and job satisfaction.

Every leader knows that the right performance goals can have a positive impact on the people and the organization. When the goals are achievable, employees look forward to their success and are determined to accomplish their goals.

However, one of the worst mistakes a manager or supervisor can make is to set an unrealistic goal. The employee strives hard to achieve the goal. Unlike a realistic goal, where he will achieve it and feel good about the accomplishment, an unrealistic goal causes demotivation. The employee loses ambition once he thinks he is failing. This adds stress that decreases his productivity.

The right goals are relevant, and if they are not relevant then the employee might lose interest. They must be clear and measurable, or the employee might become frustrated.

What to consider when setting performance goals

To increase motivation and job satisfaction and improve productivity and accountability, it is essential to set the right performance goals for employees. Aspects to consider when setting the goals are:

  • Reasons for pursuing the goal and why these reasons matter
  • Intended results or outcomes
  • Measures of success
  • Expected benefits and potential consequences or costs
  • Alignment with the company's vision and mission
  • Consistency with the company’s values, principles, and strategies
  • Available resources and capabilities
  • Milestones for achievement
  • Potential roadblocks

It is important that the goals do not lack critical details and are not too rigid. You don't want them to inhibit creative ideas or be so inflexible that adjustments cannot be made to achieve a better outcome than originally intended.

How to make performance goals effective

Additionally, the goals must be clearly communicated in how they relate to the company’s specific goals and the employee’s job responsibilities. For effectiveness, goals should be:

  • Monitored throughout the year to track progress
  • Discussed between both the employee and manager / supervisor regularly
  • Clearly defined in the direction
  • Evaluated for adjustments to stay on track with achieving the goal
  • Connected to the overall short-term and long-term goals of the company
  • Engaging to the employee and providing a sense of fulfilment
  • Acting as a guideline for the employee’s performance review

Setting the right goals

Setting the right goals requires understanding what is important for the company and each individual employee. Do you know which employees perform to expectations and which do not? Are the goals accurately communicated in a way that guides employees in the direction that helps both the company and them to grow?

These are only a few of the questions about performance goals that the Profit Enhancer Analysis will help consulting firms to better evaluate how to improve the company and the performance of their team members.

What Do You Know About Company Performance?

Company performance is key for business success and reaching defined short-term and long-term goals. It’s a vital part of monitoring for growth and progress. As a consultant, knowing your performance is essential to protect your business against any financial and operational issues.  

Is your company performing its best? 

You’ve put in the investment, and you want to know that your investment is performing its best. You want to feel confident that you are making the best decisions about your business. 

Yet, some business owners might only look at the finances as an indicator for performance. Or worse, they might only look at the profit. The finances and profit do not give enough information to make great decisions about your performance.  

Not having enough data is risky when you want to grow and prosper.  

Think of it like this, you look at the bank balance and see that you have money. Your accountant says you are making money. So, you have profits. Do you see consistent profits every month? How much? What have you been doing with your profits? Is it enough for the growth you plan? Is it enough to buy equipment or hire more employees? 

More data will help you answer these and other questions to help you feel confident in your business decisions. Consider how confident you are in how your company makes decisions, tracks and improves its performance regarding the following: 

Goal Setting 

A common business goal is to run a profitable operation, which typically means increasing revenue while limiting expenses. More specifically, a company might look at employee performance goals to improve productivity. Understanding the needs of employees to meet such goals would be necessary. 

Improving Efficiency and Effectiveness 

Incorporating a method that is both effective and efficient is the goal of every business. Essentially a company looks at ratios, such as those that serve as a comparison of expenses made to revenues generated, and how they can improve that ratio. For example, a company might improve efficiency and competitiveness by keeping inventory levels down and speeding up collection of accounts receivable. 

Managing Change 

There is an interesting concern about company performance and managing change. Unless something is done at the beginning of the process to bring both the employer and the employee closer together, both parties will often travel down different paths and fail to arrive at the same destination.  

An example of managing change is how companies performed over the last 20 months. The pandemic created a lot of chaos that required companies to pivot. If you didn’t pivot and if you didn’t analyze and review your company’s performance, you might find yourself in a different frame of mind compared to your employees. But it is not only employees. You could be well behind the competition. You want to be able to manage change effectively and knowing your performance overall and how it compares to the industry (benchmarking) and your competitors (competitive analysis) is essential to do this. 

The knowledge that comes from understanding various metrics on performance is essential to making better business decisions for setting goals, improving efficiency, managing change and other important matters. If you are interested in reviewing and analyzing your company performance, the Profit Enhancer is a great place to start.